Estonia doesn’t have to struggle to find a point of difference: it’s completely unique. It shares a similar geography and history with Latvia and Lithuania, but culturally it’s distinct. Its closest ethnic and linguistic buddy is Finland, and although they may love to get naked together in the sauna, 50 years of Soviet rule in Estonia have separated the two. For the last 300 years Estonia’s been linked to Russia, but the two states have as much in common as a barn swallow and a bear (their respective national symbols).